Start with the cleanest source
Ask for the original PNG, JPG, PDF, or vector file. If the customer only has a screenshot, upscale before tracing so edges are easier to inspect.
Remove distracting backgrounds
Transparent backgrounds make logo edges easier to evaluate and reduce unwanted shapes during vector tracing.
Vectorize only after cleanup
Tracing works best when the source has clear contrast and visible edges. Export SVG, then inspect curves and small text before production.